Shopify announced a record-setting Black Friday Cyber Monday weekend, with sales of $7.5 billion* from independent businesses worldwide, boasting a 19% increase in sales from 2021’s $6.3 billion BFCM weekend. Here are some of the biggest takeaways from the 2022 BFCM weekend:

• Consumers are shopping smarter. Consumers actively hunted for the best deals from their favorite brands, with 84% of consumers comparing prices for the best discount before making a purchase. The average number of items per order dropped from 4.5 to 3.01 in apparel (top product category) indicating that consumers weren’t spending less, but were more intentional about their purchases. 
• Mobile wins digital sales. 73% of online sales were made via mobile devices (a 2.3% increase from 2021) and 27% on desktop. 
• Buy Now Pay Later (BNPL) payments rose 78% compared to the previous week indicating that an interested buyer will make a purchase if payment plan options are offered.  
• 52 Million consumers worldwide purchased from businesses powered by Shopify (a 12% increase from 2021)